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How to Make Business Schools More Resilient?
COVID-19 lets the future appear ever more uncertain. Will there be a second or third infection wave and, if so, will it trigger another lock-down? To what extent will the pandemic crisis shift learning behavior and, in the process, accelerate the switch to online provision? And finally, how will the impending economic recession impact demand for business schools and will displacement pressures by higher-ranked institutions seeking new revenue sources play an important role in this context?
Under the guidance of an expert panel, participants will explore the benefits of a proactive posture when dealing with these environmental uncertainties. Should it involve the deliberate build-up of resilience
(ability to “bounce back”) or even anti-fragility (ability to profit from uncertainty)? What does this concretely imply in terms of pricing policies, degree delivery choices, etc?
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