The University of Illinois, Urbana Champaign, prophetically purchased a 3-year insurance against a drop in Chinese enrollment with a coverage of USD 60 million and a premium of USD 424K. Many other universities (and their business schools) were left “holding the bag” and the reported losses are staggering. Most of them identified the diversification of student intake as a priority item of their risk registers, but it was not followed up by tangible action. The future certainly has to be different.
This webinar will look at international student recruitment from a business perspective by putting the focus on recruitment cycles and international study motives. How much international diversification is desirable and needed? And how can international recruitment and diversification targets be effectively balanced?